Where are we?

You’re creating a framework for a Web site. There are three aspects to it. We’ve already talked about information architecture and page layout. Now we’ll talk about look and feel.

What is look and feel?

Look and feel is about creating a site that is both usable and aesthetically pleasing.

Usability is about task performance. The easier it is to use a site for a task, the more usable the site is.

Aesthetics is the emotional appeal of a site. Some sites are beautiful. Some are ugly.

There are three parts to look and feel:

• Typography

• Colors

• Graphics

Let’s talk about each one. We’ll look at usability and aesthetics for each of them.