Where are we?
You know how to show images, how to create them, how to show them on a page, and how to style them (with the box model).
Let’s talk about your eMe. Remember, that’s the site you’ll use to promote your personal brand to employers and/or clients.
What is your brand?
You need to know what your eMe will say about you. We talked a little about this before.
If you’re like many people, you’re not sure about this. You might even be uncomfortable about calling yourself a “brand.”
I was thinking that.
I’m not a…, well, a washing detergent.
Let me ask you this. What is a brand?
Ah, it’s…, um, a thing for advertising. Isn’t it?
Not really. It’s a set of beliefs that people attach to something.
Advertisers care about this. When you think “Google,” the Google people want certain beliefs to jump into your mind. Same with “Burger King” (yum!), “Apple,” and “Pontiac.”
I’m not like those things!
You are in one sense. When an employer or client thinks about you, you want certain beliefs to pop into their heads. Is that right?
But beliefs will pop into their heads. People are just wired that way.
Well, I guess. That’s what I learned in Psych 101.
So it’s a question of what beliefs. How about “resentful,” “dull,” and “angry?”
I’m none of those things!
I know. But when someone doesn’t know you, beliefs can come from anywhere.
Use your eMe to say positive things about yourself. Things that are true. Simply point out the good things about you. That you are playful, for example.
That’s what personal branding is about. Pick some attributes of yourself that you want to highlight. Then create consistent messages about those attributes.
People in the business call it “personal branding.” You can call it something else if you like.
One thing. Never lie on an eMe. Never stretch the truth. Advertisers do it all the time. They encourage consumers to form inaccurate beliefs, without telling direct lies. Well, not usually.
This is where branding gets a bad name. But just because advertisers sometimes mislead, doesn’t mean that you should. You can create an eMe with honesty and integrity.
Feel any better about it?
Yes, I suppose. But promoting myself still feels kind of weird.
I get that. Many people are taught not to be too proud. But talk about yourself honestly, and you’ll be OK.
By the way, do you know how you want to promote yourself yet?
Keep thinking about it.
Your brand will probably include things like “professional,” “easy to work with,” and “fun” (maybe in there, maybe not). You’ll need some photos of yourself. Here are some you should have.
- You in professional dress. Dress collar (dogs), suit (humans). A tie if you’re a male human. I don’t understand ties. But humans seem to think they mean something. Odd.
- You in business casual. Smart, colorful collar (dogs). Humans have different rules. Wearing just a collar is not enough for them. Do some Googling about business casual.
- You with a team, if teaming is an aspect of your brand. Find some photos of yourself working with others.
- You having fun. Running with the pack, chewing on a rope, chasing squirrels, whatever you’re into. Make sure the photos are attractive and make sense to someone not into your things. For example, don’t include a photo of you with a shredded squirrel corpse. Unless you want a hunting job.
Collecting your photos
Make a directory on your server. Upload photo files there. You might not use all of them immediately. But they’ll come in handy one day.