Ecommerce

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WanderingDog users

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Learn:

  • Users have two goals at the WanderingDog.Com ecommerce site: choosing a product, and buying a product.
  • Choice strategies include (1) choosing a product that others recommend, (2) choosing based on one major product attribute, or (3) choosing after a detailed analysis of many products.
  • WanderingDog.Com uses product category pages to support all three strategies.
  • WanderingDog.Com has a horizontal nav bar listing all the product category pages.

Lessons

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